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Our Brands    

Smartazz Kids prides itself in sourcing high quality toys and gifts that offer developmental and educational value to babies and young children. Read more about our brands:

Brio is a Swedish company and has an excellent reputation for producing high quality educational toys. Brio wooden toys are made from the finest beechwood - a strong and durable natural material - taken from replanted forests in Northern Europe. All toys are painted with several coats of non-toxic paints to last a lifetime. Brio packaging and printed materials are made from environmentally-friendly materials - carton waste is recycled to make new cartons, wooden waste material is recycled and used to heat Brio Factories. All Brio toys comply with CE and ISO 9001 safety standards.

All Brio train sets are compatible with the Plan City range of garages, buildings and roadways from Plan Toys.

If there are products from the Brio range that you would like - and do not see listed on the Smartazz Kids web site - contact us ([email protected]) as we may be able to make a special order for you.

Chelona is a Greek company specialising in high quality wooden puzzles and picture books. Chelona's screen printing technique is known in the industry for its extremely high quality. The illustrations on Chelona puzzles will not peel or scrape off. All of Chelona's products are made in Greece using wood from managed forests.

Delta Diffusion(
Delta Diffusion design and manufacture a range of original and practical products for babies and new parents. Comfy Cushions and BB Balo are just some of the childcare products by Delta Diffusion. All products conform to CE safety standards.

Fantashion Fantasywear(
Fantashion, a German company, design and make high quality costumes using natural materials such as jute, leather, wood, cotton and linen.

Galt Toys / Living & Learning(
Galt produces and sells quality toys which meet the needs of all stages of child development from 0-10 years. Galt products are designed to be fun and to encourage learning through play. Traditionally the company is associated with art, craft and activity products. Recent years have seen the development of a strong range of creative activities plus innovative toys for babies and toddlers. Galt is now recognised as one of the leading brands of quality developmental and creative products for children. All toys meet British Standard 5665 and European Safety standards (CE).

Lamaze (Learning Curve)
Lamaze is one of the high-quality brands of developmental toys by Learning Curve International, Inc., which was founded in 1993 by John Lee, a father of four, and a man who feels strongly about helping children achieve their potential through constructive play. Lamaze products are endorsed by Lamaze International and created with their philosophy of natural childbirth and healthy parenting in mind. All products are designed in close conjunction with Yale University child development experts Drs. Jerome and Dorothy Singer. Learning Curve is a proud contributor to K.I.D.S (Kids In Distressed Situations), the national charity of the children's industry, which donates toys, books, clothing and shoes to children in need across the U.S. and abroad.

NYBY (Sweden)
Nyby is a Swedish based company specialising in children's activity toys. Their range of gardening tools for children are made in Sweden to the highest standards.

Pin Toys(
Based in Thailand, PinToy produces high quality wooden toys, games and children's furniture from replenishable rubberwood, providing children all over the world with the opportunity to play with traditional toys made from natural materials, while protecting the environment. Pintoy's products are designed for their beauty, educational value, enjoyment, functionality and durability.

Plan Toys(
Plan Toys was the first to use rubber wood, abundant in Thailand, as raw material for wooden toys. While the wood has traditionally been considered useless once the trees stopped producing latex - and at best was turned into charcoal - Plan Toys provided it with a second long useful life by using it to make educational wooden toys. The selected wood in kiln-dried and all paint used is non-toxic. All toys meet European Safety standards (CE).

Plan Toys has teamed up with Brio to make their Plan City range of garages, buildings and roadways compatible with the Brio range of train sets.

If there are products from the Plan Toys range that you would like - and do not see listed on the Smartazz Kids web site - contact us ([email protected]) as we may be able to make a special order for you.

Selecta Spiel (Germany) design and manufacture high quality games and toys. All wooden toys are made from Beech or Birch wood taken from managed forests.

Wimmer-Ferguson / Manhattan Baby
Infants benefit from visually-enriched environments. Wimmer-Ferguson toy designs promote the cognitive development of babies from birth to two years of age by employing the original high-contrast graphics developed by scientist, therapist, and mother Ruth Wimmer. Wimmer-Ferguson incorporates into every toy design the results of more than 40 years of research into how and what babies see, producing scientifically-authentic, stimulating learning experiences for successive stages of development.


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Active + Outdoor Play
Arts and Craft
Baby Accessories
Bath Toys
Bedrooms & Playrooms
Brain Teasers
Building & Construction
Doll Houses & Accessories
Home Learning
Imaginative & Creative
Jigsaw & other Puzzles
Mobiles for cots etc.
Musical Play
Push, Pull, Ride, Rock
Soft Toys & Puppets
Train Sets & Accessories

4M KidzLabs
Deirdre Reilly Design
Delta Diffusion
Fantashion Fantasywear
Galt Toys / Living & Learning
Jasper Toys
Lagoon Puzzles
Lamaze (Learning Curve)
Manhattan Toy / Baby
NYBY (Sweden)
Papo Toys & Le Toy Van
Pin Toys
Plan Toys
Wimmer-Ferguson / Manhattan Baby

Fine Motor Skills
Fine Motor Skills (baby)
Geography, History, Culture
Gross Motor Skills
Gross Motor Skills (baby)
Imaginative Play
Linguistic Skills
Mathematical Play
Memory Skills
Musical Play
Observation of Form, Colour & Pattern
Problem Solving & Conceptual Thought
Self-confidence Building
Social Play
Tactile Play
Visual Play

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Customer comments
Smartazz Kids Press Centre
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